While having a fantastic website is wonderful; if you do not have the proper marketing strategies, your website or company has the potential to go unnoticed. Yes, you may have put your blood, sweat and tears into your business and it may even technically be better than other companies that already exist and have a large following but that doesn’t necessarily mean you are going to be successful. So much of peoples’ success comes from how they go about marketing. You really need to capture the eyes of visitors and make whatever it is you have to offer available to them, because if they don’t know it’s there, they will not get a chance to see the benefits.
Before You Begin Marketing: Things to Consider
Before you can start promoting your website, you need to figure out exactly who your audience is. Is there a specific age group you are seeking attention from? Maybe a certain race or people within a certain income range? Also, what are you trying to accomplish through your website? Are you looking to sell something or offer services? These are the things you should be considering when you start to market. Then you need to figure out how your website is going to help your business.
Keep Your Site Up to Date
There are many ways to get your website attention. Most importantly, you must update your content on a regular basis and keep active. Nothing is worse than people stopping by a website and seeing that no changes have been made in weeks or over a month. Do not just post content to post content; make sure you put the time in and really are adding something to your site. While it may not seem like it, people who read your work are going to pick up on the fact that you truly care about what you are writing so give it your all. If you need to write content ahead of time and post it at a later date, go ahead.
Not all of your content has to be time sensitive. Just show your readers that you care about what it is you are doing. It is very important to show your visitors that you care about their input. If you see them commenting or asking you questions, get back to them as soon as possible. Everyone loves great customer service.
Social Networking Sites
Social Networking Sites are taking the marketing world by storm. They make it extremely simple to find people who have similar interests to you so you can focus on getting your information to those who are actually going to use it. On sites such as Facebook, for example, you can actually create your own Fan Page where you can target individuals who show interest in your niche or field.
The more friends you accumulate, the better. Post often and give them something to look forward to. Update them on any changes that are being made to your website or company and if you are ever to have a contest or exciting event, let them know.
Other Useful Sites
Do not forget to use social bookmarking and social news sites as well. Sites such as Digg and Delicious are great options. Whenever an update is made to your site or there is something you think people should know, all you have to do is log in, add some text and a link and you’re all set. The more sites you post on and are active on, the better your chances are of being discovered.
Create Your Own Blog
Another fantastic way to get traffic to your website is to have a blog. Your blog can discuss things similar to your website as well as promote it directly. This is going to capture people’s interest and if you can keep them coming back time and time again, then they are very likely to share what they have discovered with their friends.
Submit to Search Engines
Whenever creating a new website, it’s important to make sure you submit your website to search engines. This means Yahoo, Google, Bing etc. By doing this, you are making it much easier for people to find your site. You’ll be asked to give keywords and other information specific to your website to help the search engines properly file your website. This way, when people are searching, your site will come up as requested.
Track Your Progress
Everyone markets their websites uniquely. In order to figure out what works best for you, we advise using a site such as Google Analytics. This site gives you all the data you could possibly need in order to figure out where your traffic is coming from, how many visitors are stopping by each day and so much more.
When it comes to promoting your site you should not leave any stone unturned and should consider all methods like social media optimization, SEO, video marketing, blogging etc. to promote your website.