Link building is one of the most important search engine optimization strategies. It improves your search engine rankings and at the same time directs traffic to your website (prospective customers can use the back links to connect to your e-commerce site). In addition, the marketing strategy helps you build a good reputation by providing quality content on the submission directories. Here are some effective link building tips you would like to consider.

How to make quality article submissions

Article submission is one of the ways online marketers use to build back links. As the name implies, the technique involves writing then submitting your articles to reputed directories which have high authority with the search engines. You can either write the articles by yourself or outsource the task to online freelancers. The later is considered beneficial and time saving by most internet marketers. Besides, freelancers are capable of generating high quality content needed to entice prospective customers into visiting your website.

Remember you need to build as many links as possible to help improve you search engine rakings. For this reason, it is important to submit your articles to many directories with each giving you a back link. Sometimes, manual submission becomes monotonous and tiring. If this is so, consider the services of a directory submissions firm.

Link building with social networking websites

Apart from articles, you can also build links using the social network sites. You just have to maintain a good rapport with your followers by providing them with useful information about your products or services. Using social networks to build your links is seen as a cost effective strategy since most of them are free; besides, you do not need to hire ghost writers. For the best results, use language which relates well with your target audience.

Marketing videos and their essence

Submission of marketing videos to popular directories like you tube is an emergent technique worth consideration. You can make short videos highlighting the benefits of your products and use it on the directories to create back links. For the best results, emphasize on content quality and preferably hire an adept animation professional capable of making attractive ads. Videos are more convincing to prospective customers and best used where one wants to increase the traffic flow to their website.

Maximizing profits with link building

You will realize a considerable increase in traffic once you employ the link building tips discussed above. However, it will be of no use if prospective customers visiting your website fail to make transactions. If your site does not possess the qualities you paint in your articles and other content, a prospective customer will navigate away and maybe leave negative feedback. For this reason, you should first improve the appearance and functionality of your website before embarking on seo techniques like link building.

Sometimes a marketer might find it hard to handle the task individually. At this point, one can consider hiring a link building firm for efficiency and convenience.

Tom writes for www.websitesociety.com.

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